Top Trends Influencing Consumer Behavior in 2021
20

Tuesday, 19 January

11:30 pm – 12:30 am EST

GA Singapore (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

Top Trends Influencing Consumer Behavior in 2021 | January 20

Nathania Christy Photo


Head of Academy, TrendWatching

20

Tuesday, 19 January

11:30 pm – 12:30 am EST

GA Singapore (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

In recent years, we have observed dramatic changes in the ways consumers live and interact. In 2020, the pandemic accelerated trends that were already predicted and underway. Parallel to these trends, there have been brands that have successfully moved up a gear in understanding how attitudes and behaviors have shifted and redesigned their business processes.

As such it is important to also discuss the evolution of consumer preferences and reassess the way consumers receive, interpret and act upon messages from brands. From this understanding, marketers can create powerful and effective campaigns to reach consumers.

Join us as we discuss key macro-trends in consumer behaviour, its implications and how marketers can navigate through these trends to deliver effective and targeted campaigns to capture customer value.

About the Speaker

Nathania Christy Photo

Head of Academy,
TrendWatching

Nathania Christy is one of TrendWatching’s key speakers, who has delivered 90+ consumer trend keynotes and innovation workshops in major cities across 4 continents from Stockholm to Singapore to Sydney. In her current role, she leads the Academy team globally and is responsible for the conceptualization and delivery of TrendWatching’s webinars, workshops and courses to clients across a range of industries. Her client portfolio includes Telkom Indonesia, Danone, HP, Warner Music, Singtel, Beiersdorf, Diageo, Shell, Nestle, and BBC. Passionate about the education sector, she regularly provides mentorship and delivers guest lectures at institutions such as the National University of Singapore, University of Melbourne, SASIN MBA Thailand, and Hogeschool van Amsterdam on trend methodology and innovation.

Refund Policy

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