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The design of digital products that customers love can be fraught with failure and disappointment. Customers expect a perfect experience first time, and have little patience for learning new systems. Taking a lean approach to product innovation can reduce some of the risk of product failure. It begins with validating your ideas early, before you’ve invested too much in your product.
ThoughtWorks product design practice is founded in historic engineering capabilities and agile delivery methods. ThoughtWorks’ approach to product innovation involves small teams of product designers and technologists, working collaboratively to learn from experiments and evolve digital products using data and analytics.
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