The Secrets of PR: Making Your First Post-Lockdown Sales Pitch
3

Wednesday, 3 June

1 2 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
FREE!
Regular Ticket

Questions? Read our FAQs

The Secrets of PR: Making Your First Post-Lockdown Sales Pitch | June 3

CK Goldiing Photo


Content & PR Specialist

3

Wednesday, 3 June

1 2 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

Over the years, CK has presented entertainment events to thousands of people as a radio DJ & TV presenter. Now, his popular short films, documentaries and series see him speaking publicly. During this relaxed session, CK will share his 3 proven tricks with General Assembly, tricks that if used during your next presentation, pitch or speaking engagement, will result in a more memorable experience for you and your audience.

Watch this interview with CK - he’d like you to start developing your ‘hero story’ today, and bring it to the masterclass to share with everyone


This event will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the event.

Takeaways

  • Learn the 3 key elements of a powerful story by applying the story hierarchy principle, discovering the exact sequence in which those elements should be placed

  • Understand which elements of your presentation/ pitch are the most attractive to media platforms, and which should never be spoken about. Using the active lever method, you’ll become a pro at spotting your ‘hook’

Preparation

  • This event is taken completely online via Zoom.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Event set up information will be emailed to all signed up around 24 hours before the event launches.

About the Instructor

CK Goldiing Photo

Content & PR Specialist

A 2 x award-winning creator, writer and filmmaker - CK's projects have been featured across mainstream TV, radio, print & digital, attracting coverage from the BBC, Red Bull, Evening Standard, Huffington Post, METRO and more. As a publicist, working with start-ups and artists, his approach to PR is alarming. According to CK, the smartest way to get mainstream attention for your product, service or art is to first recognise that no one cares.

Within six weeks of working together, unknown artist Jamie Wilkinson went from relative obscurity to the high street - with his art pieces now available for up to £1000 each after CK wrote and produced this viral facebook video for him. Understanding that Jamie’s talent wasn't enough to win hearts, CK developed a concept that would evoke inspiration instead.

London start-up brand Wholey Moly also enjoyed coveted publicity in Financial Times' series ’Career Changers’ after commissioning CK.

Visit CK’s PR & content agency here

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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