The Rise of Ad Tech: The Evolution of Advertising in the Digital Age | Online
About this event
The pre-digital advertising market was predominantly managed by media agencies. Google is the clear leader throughout this evolution, pioneering ad tech standards and assembling a comprehensive ecosystem of solutions. Facebook is the prime threat in the marketplace, and the scope and scale of companies like Google and Facebook has not discouraged the next wave of independent ad tech innovators.
We've assembled a panel of industry leaders, experts and innovators to discuss the ways digital advertising has given rise to successive waves of ad technology innovation and disruption including:
- the rise of search advertising, ad networks, real-time bidding (RTB) marketplaces
- mobile optimization and the role of video advertising
- data driven social media and predicting consumer behaviours
- new and better forms of engagement, as advertising combines with content marketing
- an emerging landscape of programmatic providers and technologies that use data and algorithms to automate and optimise audience targeting strategies across channels and deal structures
Join us for an evening of lively discussions and good libations, whether your working in media, marketing, communications and advertising, or just plain curious, RSVP to secure your spot now.
