The study of how colors influence human behavior and emotion is known as color psychology. Color psychology marketing may be an unexpected resource. Whether you're a new business owner seeking to establish a strong brand or a marketer looking to learn how to use this technique, it's a win-win situation when implemented correctly.
It's commonly assumed that colors' power to trigger certain emotions is connected to memories we have of those exact tones from our life.
The color blue, for example, is typically linked with emotions of calmness and stability since most people find the ocean and other bodies of water relaxing.
While a great logo and a well-chosen business name can help people connect with you, the colors you use to bring the logo, advertising, websites, and other marketing tools to life offer a subtle but significant message. Customers are already forming judgments about a brand's style and tone based on the colors available without even realizing it.
Effective marketing establishes an immediate connection with an audience and starts building brand awareness and loyalty right away. Join us to learn how you can leverage the psychology of colors for your current marketing initiatives and business endeavors.
"With 12+ years of branding experience in some of the country’s top creative agencies by day, and a budding Art Direction freelance career by night, Asa packed a vast body of experience into a relatively short period of time before stepping out on his own as a brand builder. Enjoying the creative fist-fight, being involved in the process, and getting hands dirty in the trenches has always been a focus of his work and Asa believes the flight hours helped to breed a wide creative skillset through ‘on the tools’ experience.
Through work in Glasgow, London, New York and Edinburgh – colour has always worked as a linchpin in helping Asa’s design work transfer thoughts, ideas and impressions from a brand, to their audience. Over the years Asa worked with both giant conglomerates and nifty start-ups, won awards and pitches along the way but describes his best achievement to date as "just enjoying the ride".
Gabi is a highly accomplished colour consultant whose expertise attracts clients from all over the world, and she is regularly featured by magazines such as Glamour and Hello!
Through her colour work, she has helped hundreds of people overcome profound personal issues such as body image anxiety, self-doubt, lack of peer respect and insecurity in relationships.
"Social stigmas tend to ruin body-confidence by the time we are teenagers, and most of us spend our adulthoods trying to fix or hide our supposed ‘body flaws’. But I believe that every one of us is born beautiful, and indeed well designed. By learning to understand more about the science of your natural design, you can learn to extend yourself in an authentic and strikingly beautiful way." - Gabi Winters
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