Questions? Read our FAQs
Questions? Read our FAQs
The rapid growth of social media platforms such as Instagram and Snapchat have opened up entirely new channels for brands to promote and engage with consumers. While influencer marketing isn't a new concept, brands have to continuously evolve their strategies to effectively leverage the value of influencers. One of the biggest advantages of influencer marketing is that not a lot of money is required to get started, but what are the challenges and pitfalls that come with influencer marketing, particularly as savvy consumers are getting increasingly turned off by pushy forms of advertising?
Join us to hear from a panel of industry experts on the benefits and best practices of influencer marketing, and hear them answer the following questions:
How do you ensure authenticity and trust in influencer marketing? How do you track influencer success? How can brands effectively leverage relationships with influencers to increase brand loyalty and drive measurable business results? What's next for influencer marketing and how is technology shaping this industry?
Stick around after for Q&A, and a chance to network with influential bloggers in the fashion, F&B and health & wellness spaces afterwards!
Kim Leitzes is the co-founder of ParkLU, an influencer marketing platform that connects consumer brands with social media content creators in China. Her team has developed proprietary technology that makes it easy for brands to search and filter through thousands of data rich key opinion leader (KOL) profiles, and proceed to engage them in collaborative projects.
The idea for ParkLU started when Leitzes was running a digital marketing agency that specialized in content and social for cross-border e-commerce, helping Fortune 500 companies and SMEs navigate the China market. Realising the effectiveness and challenges of influencer engagement in China, Leitzes decided to combine data-driven technology with community know-how, so brands and influencers could find the perfect fit. ParkLU's cloud-based software makes it simple to find relevant influencers, collaborate on content, and measure impact and ROI.
Kim began her career in fashion retail working at a leading consumer and retail boutique investment bank, Financo, where she advised apparel, accessories and beauty care companies in the U.S. and Asia. She subsequently joined high-end women’s direct retailer, Bill Blass New York, as Vice President of Strategy. Prior to moving to Shanghai in 2010, Leitzes worked at Macklowe Asset Management, investing exclusively in consumer and retail companies.
Kim holds a B.S. from The Wharton School at the University of Pennsylvania. She has lived in some of the most inspiring fashion capitals, including New York City and Los Angeles, and now she splits her time between Shanghai and Hong Kong, where she lives with her husband and two year old daughter.
Kelvin Lam is the co-founder of FeedMe Guru, an online platform that connects diners looking for exclusive dining experiences with the top restaurants in Hong Kong and beyond. Apart from a very strong online and offline presence through FeedMe Guru’s social media, web and app platforms, as well as hosting events like large scale food festivals, FeedMe Guru reaches diners through leveraging its partnerships with a large network of traditional online and offline media players, as well as the top KOLs in the city.
Before starting his chapter in F&B entrepreneurship, Kelvin worked at notable private equity firms, investment banks, and law firms. He holds a combined Bachelor of Laws and Commerce and an MBA from Harvard Business School
Founder & CEO,
Edwin Wong, founder of Advwhere. With a vision to foresee the trend by understanding the wave of social influence, he builds the startup that discover the myth behind influencers, and create the professional network for pioneers to build their professional IDENTITY, as well as connect to the world’s social influencers. He believes the greatest influence is a strong community that connect the dots of impact.
Asia Brand Manager,
Alex Westin is the Asia Brand Manager for the small Swedish watch and accessories brand TRIWA, where he is in charge of the marketing initiatives in Asia. For the past year Alex has been part of setting up TRIWA's business in Asia, where influencer marketing has, and still is, a keystone in TRIWA's growth strategy, having collaborated with 1000+ influencers in 2016 so far.
Advwhere is Asia's 1st Influencer Professional Network that empower your potential to influence with what you love and connect to passionate influencers around the world.
With a mission to "Discover the Network of Social Influence”, we Benchmark one's public influence, build the social Identity, empower the Community and foresee the upcoming Trend across major social media including Facebook, Instagram and Youtube.
No matter you are influencer, public user, brand executive, media or advertising professions, we Empower your potential to influence with what you love, Connect and Collaborate to influencers among the network, understand and Grow your influence power.
ParkLU is a digital platform pioneering how brands find, collaborate and engage with China's social influencers.
Our vision is to enable consumers in China to discover new brands and products in an authentic and engaging way. We believe digital creatives are modern storytellers inspiring one picture and one social media post at a time.
Founded in 2011, ParkLU has connected leading fashion and e-commerce brands, from Fortune 100 companies to independent labels, with China's top influencers.
FeedMe Guru believes that life’s most important memories are created over meals - the birthdays, the first date, the anniversary, the proposal.
That is why they have created a platform for you to find Exclusive Tasting Menus curated by the Top Restaurants in Hong Kong and beyond.
With FeedMe Guru, you will always be able to find the perfect choice for that Special Occasion, or if you just feel like a treat for yourself and your loved ones.
Quikspaces is an online marketplace for flexible workspace rentals. Our vision is to create a sharing economy for office space by eventually making all unused offices and conference spaces available online at any time. Search, review and book your next coworking space, serviced office, shared workspace or meeting room in a few simple clicks!
Serviced Offices & Coworking Spaces
The Work Project offers instantly accessible working spaces that are designed to bring out the best in your team, and provide unprecedented flexibility for your business with leasing terms from daily to longer. Our online booking process is instant and transparent. It’s like an Expedia, for offices.
Set on four floors in Midtown, Causeway Bay, the majestic architecture, supporting facilities, and the multi-sensory Office 2.0 design that includes natural scents, music, daily refreshments, art pieces and more, are geared to inspire our members, drive productivity and empower them to succeed. The Work Project provides office spaces that can accommodate anyone from an individual up to 200+ people, and is run by dedicated hospitality professionals who are committed to deliver the same hospitality values and standards to make you feel that coming to work is a true pleasure.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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