The New Wave: Unlock the Power of Snapchat, Instagram and Pinterest Marketing | Online

About this event

On this panel, hear industry experts offer advice on how to take advantage of emerging social media platforms Snapchat, Instagram and Pinterest. They will offer tips, and tricks for marketers on how they can maximize both organic and paid marketing strategies, grow a users base and reach new high-value customers.

About the Speakers

Prachi Mishra - Product Marketing Manager, AdRoll

Prachi Mishra is a product marketing manager at AdRoll, the performance marketing platform. Where she is responsible for defining strategic initiatives around new inventory sources, including Instagram. She has held marketing roles at the advertising technology startup Triggit and started her career in marketing with General Mills. She holds a degree in Marketing from the University of Minnesota - Carlson School of Management.

Julie Gauthier - Inbound & Content Marketing Director, Scoop.it

Julie Gauthier is the inbound and content marketing director for Scoop.it a social media marketing platform that allows people to publish content on a wide variety of social media channels including Twitter, Facebook and Pinterest. Prior to Scoop.it she a marketing manager at iValua a SaaS procurement solution. She holds a masters degree in consulting and strategy from Adencia School of Management.

Tina Crawford - Content & Digital Marketing, CLIF Bar & Company

Tina Crawford is the content and digital marketing manager at CLIF Bar, a well-known sports nutrition company. A sports and lifestyle brand marketing professional with extensive strategic digital, social and grassroots marketing experience. She brings the companies brand stories to life in authentic and meaningful ways on and offline. An outdoor sports enthusiast Tina enjoys long distance cycling and running in her free time.

Rachael Cihlar - Senior Influencer Marketing Strategist, TapInfluence

As Influencer Marketing Strategist, Rachael strategizes, designs, implements, and optimizes influencer marketing campaigns and programs for brands and agencies. When she’s not working with senior executives at leading digital and PR agencies, or with social-media teams inside top brands, Rachael is actively monitoring trends and data in consumer buying behavior.