The Magic of a Brand
11

Wednesday, 11 November

5 6:30 pm EST

GA Minneapolis (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

The Magic of a Brand | November 11

Ashley Williams Photo


Founder & CEO , RIZZARR

11

Wednesday, 11 November

5 6:30 pm EST

GA Minneapolis (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

Mac versus PC. Coke versus Pepsi. Do you ever wonder what makes people both recognize and remain loyal to a specific brand? The magic behind a brand is more than a beautiful logo and catchy slogan, and customer retention is a key component of business growth. Keeping customers is far less expensive than acquiring new ones, and returning customers typically spend more than new customers.

Join us to learn, debate and craft the building blocks of creating a brand that people will fall in love with. You'll hear about tips, tools & advice you need to craft your very own brand story, and ensure you're building a brand that connects with your audience.

We'll dive into how technology has made it easier for companies to personalize the consumer experience, and the importance of having a strong mission in building brand loyalty.


This event will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the event.

Preparation

  • This event is taken completely online via Zoom.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Event set up information will be emailed to all signed up around 24 hours before the event launches.

About the Panelist

Ashley Williams Photo

Founder & CEO ,
RIZZARR

Ashley M. Williams is the leading Millennial strategist, spokesperson, consultant, and speaker for brands that want to reach Millennials — helping brands to create the right campaigns, craft the right messages, and produce events that bring brands and Millennials together. She is the founder and CEO of RIZZARR, the social media platform built by Millennials, for the Millennial creator. She is also the founder of Millennials Change, an event series that inspires Change by bringing together Millennials to make endless ripples that have a positive impact on the world. Ashley is passionate about using journalism, social media, and live experiences to inform and empower her generation. Before starting her journey into entrepreneurship, Ashley was an award-winning journalist. She worked for NBC News, WBAL Radio, and USA TODAY. She graduated with honors from the University of Southern California, earning a B.A. in broadcast and digital journalism as well as minors in international relations and Spanish. To find out more about Ashley or to contact her, visit her website at www.ashleymwilliams.com.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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