The Intersection of Marketing and Sales | Online

About this class

Aligning marketing & sales alignment is a critical challenge for businesses “According to Forrester Research, only eight percent of B2B companies say they have tight alignment between sales and marketing.” That means that 92 percent of organizations have a marketing and sales alignment problem that prevents them from fully exploiting their sales potential.

Learn about the available marketing platforms and proven tactics for tracking and optimizing lead nurturing efforts, and get your head around about potential campaigns for each stage of the marketing-sales funnel.

Takeaways

• Have the tools to help you to achieve Sales & Marketing alignment

• Understand the benefits of the relay race approach to marketing – sales alignment

• Be able to orchestrate the key Campaigns for each stage of the funnel

Prereqs & Preparation

This class would benefit anyone looking to grow their marketing impact and effectiveness.

You should be prepared to work in a team and start designing the skeleton of your first campaign