The Art of Algorithms: Content Marketing for SEO
26

Wednesday, 26 April

6 9 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

The Art of Algorithms: Content Marketing for SEO

Amy Broadfoot Photo


Freelance Content Strategist & Digital Advisor

26

Wednesday, 26 April

6 9 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

About This Class

In 2016, Content Marketing became a hot topic, but now savvy marketers and brand managers are asking more questions about its long-term impact and return on investment. As the industry moves away from purely brand-based executions, there is a need to understand how we bring together both creative excellence and search marketing practices into content executions.

In this class, you’ll not only learn how to create content that drives targeted traffic to your website, but also how to write a creative brief that is rooted in digital strategy. By the end of the class, you’ll have created an actionable task list to take home and begin producing your own piece of content for long-term marketing results.

Takeaways

  • What is content marketing?
  • What are the major issues the content marketing sector faces, and what are the skills needed to address them
  • How does quality creative impact algorithms in search engines
  • How PR coverage, social shares and earned media connect with SEO
  • Formatting and structuring content for better search engine visibility
  • How to approach content strategy, creation and distribution of content marketing campaign

Prereqs & Preparation

Please bring a laptop.

About the Instructor

Amy Broadfoot Photo

Freelance Content Strategist & Digital Advisor

Amy is passionate about marrying data insights with Australia’s leading creative minds.

Her content credentials hail from; global creative agency AnalogFolk, Australia’s largest search agency Columbus where she was the National Content Director, and specialist content agency, Infinity Squared (Bondi Hipsters, Beached As).

During her career she has lead content strategies for large projects on prestigious client accounts including Citibank, TEDx Perth, iiNet, Tourism Western Australia, David Jones, Canon, Stan TV, McDonalds and most recently Junkee Media.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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