[Tech Week 2023] Championing Women in Tech

Wednesday, 15 February, 2023
1 2 am EST

About This Event

General Assembly is proud to bring to you Tech Week 2023! This week-long free virtual event series explores workforce and technology trends that will shape the year ahead. This is your chance to stay ahead of the digital transformation and future-proof your career. Check out the rest of the series here.

Despite the fact that there are more women working in technology than ever before, just 24% of computer positions and 19% of STEM majors were held by women in 2022. This underrepresentation is a disservice to both women and society at large.

Although tech is moving away from being a traditionally male-dominated industry, there is more that needs to be done. Championing women in tech is more important than ever. Women can offer a different perspective and a fresh approach to tackle problems, develop solutions, and drive innovation. The presence of women in the industry can encourage others to pursue careers in technology, and down the line, this can only aid in closing the gender pay gap across the board.

In this session, hear from successful female tech leaders about their journey in the industry. Gain an understanding of why championing women in tech is so important, and how you can get involved.


  • Hear the stories of successful female tech leaders journeying through tech industry; their challenges and how they overcame them.

  • Understand why championing women in the technology industry is important to the future success of the sector.

  • Learn how you can get involved and drive change through small, actionable steps.


Download Zoom. Zoom is the video conferencing tool we will use for this webinar.

About the Instructor

Sima Saadat Photo

Head of Marketing, APAC, General Assembly

Sima is the Head of Marketing, APAC for General Assembly. She has 10 years of experience in the tech industry, creating marketing strategies, building go-to-market campaigns, nurturing relationships, and hosting events.

Before she moved to Singapore, Sima worked at an edtech company in the Silicon Valley, where she helped grow their brand awareness and customer base through Digital Marketing, Events, Email Campaigns, Social Media, Project Management and Sales Support. Prior to that, she worked at a variety of adtech start ups in San Francisco as their Marketing Manager.

Sima is excited about using her marketing experience, along with her passion for education and sustainability, to create networks that will help us all work together towards building a better future.

Stephanie Brown Photo

Global Brand Strategist, Intuit

Stephanie Brown is an award-winning, global brand strategist at Intuit for Australia, Asia-Pacific, LATAM and EMEA. Intuit is a NASDAQ-100 company that makes world-class fin-tech products such as QuickBooks (accounting software for small businesses) Mint (personal finance) and TurboTax (USA tax).

After being armed with creative and digital agency experience, Stephanie runs a global portfolio of 160+ countries at Intuit, collaborating with multiple Country Managers, Global VPs and Marketing Directors to lead brand strategy and full-funnel brand campaigns for across the world.

She’s won multiple campaign and marketer-of-the-year awards for work that truly works. She was B&T's Women Leading in Tech finalist in 2020 and 2021, shortlisted as 1 of 5 finalists for mUmBRELLA Achiever of The Year and B&T 30 Under 30 in 2016. Her work has been recognised for its effectiveness by B&T, ADMA AC&E, The Effies, mUmBRELLA, PRIA, SABRE, Clio and the IAB awards.

From crafting cultural and consumer insights, leading multi-market agencies, to localising brands for different countries uniquely different to Australia - it has opened her eyes about how lucky she is to call Australia home.

Vida Asrina Photo

Head of Design/ Design Practice Lead, Endeavour Group

Vida Asrina is a national award winner for 2021 Women in Digital in the UX Leader of the year category. She's a human centred design practitioner with various industries background. She started the design team at endeavour from scratch, from two to today with 50+ talented designers (Service design, UX, UI, and CRO specialists) at endeavourX of the Endeavour Group Limited. She's passionate about social impact, youth engagement, coffee, and human interaction.

Yolanda Lee Photo

Founder & CEO, Uncommon

Yolanda is the founder and CEO at Uncommon, a private, group coaching community for female leaders aimed at transforming the future of work for all.

She is passionate about creating safe spaces for everyone to thrive in and making the workplace more human.

Prior to founding Uncommon as a private dinner series in 2019, Yolanda worked across 10 countries in Europe, Middle East, Africa and APAC building tech unicorns such as Uber, Deliveroo and Rocket Internet. Throughout her experiences in building cross-cultural teams and companies, she built up her passion for people development, lifelong learning and diversity and inclusion. She chaired Deliveroo's global diversity task force and served on Accelerating Asia's Gender Advisory Committee.

About Our Partners

Uncommon is a community learning and development platform for female leaders. We use behavioural science, coaching and a supportive community to bridge the gap between knowledge and action and ensure lasting, effective change where it matters most.

Our vision is to create a world where women have the clarity and courage to pursue their own version of success and communicate it authentically and confidently. We will be the place where innovative and courageous women can consistently level-up their careers, launch, and scale big ideas, with a solid base of female leaders who will cheer them on.

Our monthly Core group sessions are a built-in personal advisory board, led by an executive coach that assesses, deepens and challenges your leadership capabilities. Our members are always connecting and growing with our expert-led skill-based workshops, community dinners, and access to inspirational industry leaders. At Uncommon, we take a whole person approach to growing and transforming our members. This means we look at how you are doing holistically and help you do what it takes to thrive - personally and professionally. Apply here: heyuncommon.com/apply

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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