Tech And The Future of Ecommerce & Mobile Advertising
28

Wednesday, 28 February

6 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
FREE!
Regular Ticket

In Partnership With:

Taggd logo
Retail Week  logo
Clik Collective  logo

Questions? Read our FAQs

Tech And The Future of Ecommerce & Mobile Advertising

Victoria Beal (Moderator) Photo


Community Manager, Clik Collective

Alex Haggerty Photo


Founder & CEO, Taggd

Craig Rees Photo


Chief Product Officer, Unlockd

David Lynch Photo


eCommerce Engineer - Manager, Shopify Plus, APAC Region

28

Wednesday, 28 February

6 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
FREE!
Regular Ticket

In Partnership With:

Taggd logo
Retail Week  logo
Clik Collective  logo

Questions? Read our FAQs

About This Event

At this exclusive panel event, we host thought-leaders from the retail, e-commerce and mobile advertising industries to explore new intersections between their field and technology.

Together, we’ll discuss how they’ve been impacted by the rise of tech, ways they’ve adapted and innovated along the way, and what they expect to see in the future.

Today’s world of e-commerce is mobile, personal and engaging, and is getting more sophisticated by the day. From influencer campaigns to virtual fitting rooms, e-commerce is very different than it used to be five or even two years ago.

Consumers are expecting faster, more convenient and yet more personalised experiences. So how can brands deliver on this? And in a world where more than a quarter of internet users are using adblockers, what part does mobile advertising have to play?

Join us as General Assembly, Clik Collective and Taggd bring together a panel of experts to explore what the future holds for ecommerce brands, and how businesses can harness tech to create more personalised and authentic experiences.

Key topics for discussion include:

  • How data and tech innovations inform content strategy and marketing campaigns in the e-commerce sector.
  • Deciphering customer behaviours and trends with data to inform future strategies.
  • The role of new consumer behaviours and industry response e.g mobile optimisation.
  • Data driven social media, analytics and insights to make predictions, build authenticity and increase brand loyalty.
  • New and better forms of engagement that drive conversions and ultimately, revenue.
  • An emerging landscape of technologies to automate and optimise audience targeting strategies.

Whether you're working in retail, e-commerce, marketing or advertising, or just plain curious, RSVP to secure your spot now.

Proudly presented as part of Retail Week 2018. For further information on Retail Week and to view the program, click here.

About the Instructors

Victoria Beal (Moderator) Photo

Community Manager,
Clik Collective

Victoria Beal is the Community Manager at Clik Collective, which is a coworking and warehousing space built around the needs of ecommerce businesses. From warehousing and showroom units, offices, and photography studios, Clik Collective surrounds you with a community of likeminded entrepreneurs, business owners, and industry partners to help you grow and succeed. Working closely with entrepreneurs and their teams, Victoria is passionate about connecting amazing people and businesses within the ecommerce industry to support both their personal and professional development.

Alex Haggerty Photo

Founder & CEO,
Taggd

Alex is the Founder & CEO of TAGGD, a Melbourne based startup creating powerful ecommerce, marketing and advertising experiences for some of the biggest and most exciting global retail brands. TAGGD’s proprietary technology turns customer, influencer and brand-generated content on social media into conversions for online retailers through automated discovery, curation and product matching. Since founding TAGGD, Alex has grown it into a high-growth startup that’s become known as the platform brands like Country Road, 2XU and Tony Bianco rely on to boost their online sales through user-generated content. Alex has been featured in The Age and AntHill magazine, and has presented at events for 99designs, ProductTank, Founder Institute, That Startup Show and many more.

Craig Rees Photo

Chief Product Officer,
Unlockd

Craig Rees leads the product and technology team at Unlockd, the Melbourne based gone global start up changing the way people use and pay with their digital devices.

Constantly striving to improve the development process and bring new products to markets, to run development teams, to build software, to innovate and most importantly, to have fun whilst doing it, Craig’s driving force and fundamental belief is that organisational agility will be the difference between the companies that succeed and those that don't.

In a career spanning over 17 years, Craig has worked with organisations to identify opportunities for improvement and deliver change through building and leading teams. He has worked across the media, eCommerce, advertising and telecom industries defining digital strategies, implementing agile engineering practices, setting up lean product development teams and bringing innovative products to market. Prior to his leadership role at Unlockd, he has worked within roles at BBC, British Airways, Vodafone, Sensis, CVL, Atlassian, BCG Digital Ventures and IBM.

David Lynch Photo

eCommerce Engineer - Manager,
Shopify Plus, APAC Region

With a passion for ecommerce David has built a career out of helping business grow and develop their digital strategies. An early pioneer in ecommerce has lead David to discover the perils and obstacles that come with businesses adapting to the digital age of commerce.

Now part of the launch engineering team at Shopify Plus, this has extended to some of the largest global players in eCommerce. "Truth be told, the amount of data we have on hand is mind blowing. What I want to do with this is share the lessons learnt from myself and other merchants in order to fully grow their potential, whilst making commerce better for everyone."

About Our Partners

Taggd

Taggd works with some of the biggest and most exciting global fashion and accessory brands to create powerful eCommerce, marketing and advertising experiences through user-generated, influencer-generated, and brand-generated photos and videos from across the social web.

Retail Week

With events, inspiration and education for every aspect of retail, from customer service to the CEO to developers and marketing teams and all those in between. Retail Week has the retail industry covered, to set up for the year ahead and thrive during disruptive times.

Clik Collective

Clik Collective provides coworking and warehousing space designed around the needs of online retailers. CLIK began with a desire to help make running your ecommerce business easier. We understand people start with an idea and bravely set out on a journey to make this idea a reality. The ecommerce journey is shared by many businesses, often starting at home or in a small office, and involves effort, commitment, belief and drive to grow. Purpose built around the needs of ecommerce, our spaces and diverse community support your business as you take the next big step on this exciting journey.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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