Taking Your SEO Strategy to the Next Level | Melbourne
About this class
Organic search optimisation has significantly changed over the last couple of years. Many SEO strategies and tactics which worked well before are no longer treated as acceptable and safe.
Competition has become increasingly intense with innovative approaches to gain search engine visibility. Optimising a website addressing all these changes has been a real challenge.
While following the basic SEO guidelines, on-page and off-page strategies are still important, a sustainable growth from organic search can only be achieved by following some strategies that go beyond the basics both from a technical and content standpoint.
Takeaways
How to Do a Keyword Research Like a Pro
- Behind the keywords: Learn how to identify user intent
- The best tools to discover new opportunities
- How to assess keyword business value
Advanced SEO Content Techniques
- Recent Google updates and their implications on your website content strategy
- How to use content as an authority/link building strategy
- User Experience (UX) considerations for SEO
- Identify and avoid duplicate content penalty risks
Technical SEO Considerations for a Growing Website
- Structuring your website for efficient crawling, better indexing and link authority distribution
- Internal linking plan: how to prioritise pages
- Why do Rich Snippets/Micro Data Mark-up matter? And how and where to use them
- How big is too big? Pruning a website: reasons and consequences
Must-have Tools in Your SEO Toolbox
- Deep dive into key tools and reports in Google Webmaster Tools
- What tools to use for a comprehensive SEO audit
- Using Google Analytics to power-up your SEO strategy
Prereqs & Preparation
Having a knowledge on basic SEO concepts and guidelines is important before you follow the above advanced strategies.