Take Control: Developing a Winning Brand Strategy

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Take Control: Developing a Winning Brand Strategy

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

For young and small businesses, a key component in commercial growth is communicating your story and value to customers. Ideal for entrepreneurs, startups, business owners, or anyone interested in branding, this workshop will help you learn the elements required to build a strong foundation for your brand. Establishing enduring brand equity affects everything in your business: from product development and customer acquisition to employee engagement and strategic partnerships. By designing your brand strategy in the early stages of your venture, you can dramatically improve your ability to convey a clear mission and communicate a consistent message.

If relevant, students should come to class with a current business venture or side project they are looking to explore. Those who just want to learn more about brand strategy will also gain valuable learnings using example brands. Students should also come with an open mind and a readiness to articulate their brand proposition, why it’s unique, and how to plan to build awareness.

Takeaways

  • Gain a fundamental understanding of what makes a strong and enduring brand
  • Review and evaluate case studies and best practices from successful brands
  • Be able to identify the key characteristics of your business that make it brand worthy and what differentiates it from your competitors
  • Establish your core customer insights and brand positioning that will drive all decisions
  • Develop a brand strategy that fits your current business and aspirations.

Prereqs & Preparation

Please come to class with a laptop or a notepad and pen.

Students should also have a current business venture or side project they are looking to explore during the session. Students should have an open mind and a readiness to articulate their brand proposition, why it’s unique, and how to plan to build awareness.

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