Storytelling for Growth
23

Monday, 23 July

6:15 8:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

Storytelling for Growth

Mark Leruste Photo


Founder & Host, The Unconventionalists

23

Monday, 23 July

6:15 8:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

About This Workshop

Let's face it, most small businesses and startups struggle to stand out from the crowd and explain clearly what they actually do. Unless of course they know how to tell a powerful story...

When you know people get bombarded with 3,000 commercial messages each day, that 340 million tweets and 55 million Facebook updates are posted each day, that 60 hours of video are uploaded every minute on YouTube and that it takes less than 3 seconds for a potential customer to make up their mind about doing business with you or not, it becomes clear that clarity is key when it comes down to standing out from the crowd and grabbing the attention of your customers.

And in the kingdom of clarity, storytelling is king.

Whether you're a startup, a small business owner or simply want to start your own business, storytelling is still to this day the number one most effective way to sell your idea, product or service.

In this intensive workshop you will learn the eight-step formula every organisations needs to adopt in order to tell more powerful stories in order to attract more customers.

Takeaways

  • Why storytelling is still one of the most important skills to master
  • The biggest mistake most startups make when talking about their business
  • How to understand your customer's journey
  • And how to craft your story to have a bigger impact

Prereqs & Preparation

Students will also need to bring a notebook to write in.

About the Instructor

Mark Leruste Photo

Founder & Host,
The Unconventionalists

Mark’s mission as a coach is to help people find the work that makes them come alive, be it starting their own business or finding their dream job. He is the founder and host of The Unconventionalists, a weekly podcast and web TV show covering entrepreneurship, leadership, courage and vulnerability and is the author of "It's Not You, It's Me", a modus operandi for unfulfilled professionals looking to find more meaningful work.

He spent the last four years as Country Manager for the Movember Foundation, where he launched and grew the annual campaign across four European countries, raising more than €2.8million for men's health.

Over the years Mark has launched several startups, including Mister-Tailor and Heaven Shakes and has been featured in The Wall Street Journal, The Guardian, The Sunday Telegraph, 20Minutes and Canal+.

As an ICF-accredited coach with a business background, today, Mark helps organisations such as L'Oreal, INSEAD, Escape The City, Oxford Business School, General Assembly and The Clore Social Leadership Programme have a bigger impact by providing one-to-one coaching, leading in person training programmes, delivering talks and workshop. He holds a BSc (Hon) in Business and European Management from the University of Kent and is a Co-Active Leadership Graduate, through The Coaches Training Institute, San Rafael, CA, USA.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.