Stay Cool: Branded Content for Millennials by tumblr + GA | Online

About this event

With a spending power set to total more than $1.4 trillion in 2020, the Millennial market presents huge opportunities for brands and businesses. But how do you reach a generation bombarded with 5000 marketing messages a day and one that filters out content that delivers no value to them in seconds?

Moreover how do you engage with Millennials who have developed a unique relationship with media and culture and which has come to redefine what every generation expects from brands both online and off?

Join tumblr, GA and a panel of experts who will discuss the good, the bad and the ugly of content, what will resonate, what will fail, the value of branded content and how you can authentically connect with millennial and tap into this influential generation.

Prereqs & Preparation

hear from brands that get it right and learn what content will fail and resonate drive engagement with millennial .g. video, GIFs, images, audio, and social sharing a study to understand how millennials view content today – including the good, the bad, and the ugly. how to authentically connect with millennials