Startup Marketing: Create a Unified Voice, Gain Awareness and Drive Growth | New York City

About this class

Marketing drives awareness, sales and growth. Whether bootstrapped or well-financed, a startup should have a marketing plan in place from the very beginning to ensure long-term success.

This class provides the framework from which to build a cohesive, strategic and tactical plan. You will receive personalized feedback, specific to your startup’s marketing challenges and goals.

Takeaways

• Learn how to develop a brand positioning statement: The starting point of your business and foundation of your branding and marketing efforts.
• Create a distinctive brand identity that distinguishes you from competitors
• Learn how to define marketing goals and build a strategy around them
• Amplify your message and drive awareness

Prereqs & Preparation

• Students should be prepared to answer: What marketing challenges they are facing OR one marketing question they hope to have answered.