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Marketing drives awareness, sales and growth. Whether bootstrapped or well-financed, a startup should have a marketing plan in place from the very beginning to ensure long-term success.
This class provides the framework from which to build a cohesive, strategic and tactical plan. You will receive personalized feedback, specific to your startup’s marketing challenges and goals.
• Students should be prepared to answer: What marketing challenges they are facing OR one marketing question they hope to have answered.
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