Social Strategy for Brands

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

Social Strategy for Brands | London

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

About this workshop

How can a small business or startup be disruptive and accelerate growth through effective social marketing? How can a big business stay relevant using these same techniques? Whether you’re in the process of creating a new brand or want to brush up on the latest strategies, tools, and techniques of the trade, this workshop aims to rewire the way we think about social marketing in a practical and example-rich way. Useful for those working in tech-based startups, as well as those in the business of making and selling of physical stuff, big or small scale.

Takeaways

  • Learn key techniques for identifying unique cultural opportunities to connect with consumers and their culture.
  • Identify the cultural role(s) of your brand and also the (often misunderstood) role(s) of your competition.
  • Learn how some of the best brands achieve the social pull they have through case studies.
  • Create a social strategy for your brand (or a made-up brand).
  • Create a plan for implementing your strategy across different platforms: from experiential to Instagram.
  • Collect a bibliography and list of resources for further learning.

Prereqs & Preparation

Basic awareness of and access to: + Facebook + Instagram + Pinterest + Twitter + YouTube + Vimeo

Students should also have a curiosity and an enthusiasm for critical thinking, and a willingness to listen and collaborate with others.

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