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Social Selling in the Age of E-Commerce | September 22

$60 USD each
Wednesday, 22 September, 2021
5 7:30 am EDT
Online

About This Workshop

The lines are blurring between Social Media and E-commerce – hence the term Social Commerce! This short masterclass will equip you with all the fundamentals of how businesses and brands are driving social commerce to grow their influence and gain a strategic advantage in the post covid world.

If you are new to the fast evolving world of Social Commerce, this class will be the perfect starting point to figure out where to begin and to get inspiration & ideas from those who are ahead on this journey. You will get an immersion into the role of social commerce, not only in Marketing but also in driving holistic business results across both B2B and B2C.

This class introduces the multiple platforms for social commerce and aims to help those that are not currently utilizing social commerce channels as well as they could. As a business owner, employee, entrepreneur or freelancer, you will gain exposure to best practice industry examples of social commerce and real world case studies including the best use of Twitter, Linkedin, Facebook, Instagram, Whatsapp, Tiktok, Messenger, Line + E-Commerce sites like Lazada and more!

Takeaways

  • Demystify the plethora of social commerce platforms and assess the best fit for your marketing objectives
  • Learn how to build a social commerce strategy that delivers across key digital marketing channels.
  • Understand the role played by social commerce at each stage of the customer acquisition funnel, how to make your marketing on digital channels more effective and
  • Accelerate your learnings via practical case studies on how some brands have effectively used social commerce to meet their marketing objectives

About the Instructor

Anser Aly Photo

Co-Founder & Chief Growth Officer, Growth Labs

Anser is a passionate Marketer with 20 years of international expertise in growing brands in a range of diverse markets across Europe, Middle East, South Asia & South East Asia. Anser has held a variety of Global, Regional & Local roles in multiple Fortune 500 companies like Shell, Henkel & Unilever.

Anser started his career in the UK, by joining Deloitte Consulting in London. After consulting on some of the biggest global brands & a diverse range of NYSE listed clients, he soon discovered his passion for Marketing. Since then, Anser has been the recipient of multiple international awards including the coveted Cannes (thrice!) for his much acclaimed Digital Marketing Campaigns across South East Asia.

As an industry veteran & an accomplished cutting edge Marketer, Anser is a sought after Keynote Speaker at Marketing & Digital Advertising Conferences across Asia, Russia & USA. Anser has also been a Visiting Professor and Guest Lecturer at various top tier business schools such as Chicago Booth, SMU, London Business Schools and most recently Harvard Business School.

Anser’s expertise extends to Marketing Training & Capability Building. Based out of Unilever’s London headquarters, in his previous role Anser had been responsible for training & upskilling more than 6,000 Unilever Marketers worldwide. Currently he is based out of Singapore, responsible for one of Unilever’s biggest global brand exceeding 1 Billion dollars in annual turnover.

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