Social Media Strategy Mapping
16

Tuesday, 16 March

9 pm – 12 am EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping | March 16

Meredith Rose Howard Photo


Digital and Social Content Strategist, Deloitte

16

Tuesday, 16 March

9 pm – 12 am EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

This workshop is held at 10am - 12pm Singapore time/ 12pm - 2pm AEST.

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.

About the Instructor

Meredith Rose Howard Photo

Digital and Social Content Strategist,
Deloitte

Meredith is a social media guru and content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and Deloitte. As a budding journalist, Meredith already understood social media’s benefit to publishers and reporters but quickly realized it’s immense potential to help brands better connect with customers. As a result, she traded in the traditional journalism track to pursue a career in social media and digital storytelling. Her experience spans working on corporate marketing teams, within digital agencies, and now as an independent consultant and owner of Work it Web. But one thing is certain: Meredith’s specialty and passion are helping companies leverage social media, original content, and engagement strategies to grow their brand online. Meredith is also the creator and writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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