Social Media Strategy Mapping
21

Tuesday, 21 November

6 8 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

Social Media Strategy Mapping

Karen P'ng Photo


Freelance Strategist and Consultant

21

Tuesday, 21 November

6 8 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

About This Workshop

So you’ve set up your business page on Facebook and Instagram, but now you need a structured plan for growth and engagement. After all, cat memes can only get you so far. There's a lot more to designing a social media strategy for business and understanding this now is crucial for any businesses looking for growth online and offline.

In this workshop, for people and businesses already working with social media, you’ll be taken through a step-by-step methodology that will guide your efforts to develop an actionable social media strategy for your business or organisation.

You’ll learn how to structure your social media efforts with a strategy which is right for your business, extend your business values, culture and business needs into content, target your audience using the platforms that are right for your audience and assess your social media for success to make sure your business goals are being met.

Takeaways

  • Learn how to develop and implement a social media strategy
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator
  • Define and track the KPIs most relevant to your business
  • Identify which platforms to use for your business
  • Explain the difference between publishing, listening, and reporting tools
  • Create a weekly content calendar for your business

Prereqs & Preparation

Please bring a laptop.

Bring 1-3 examples of how you or your business are engaging your audience through social media and some business goals for social media.

About the Instructor

Karen P'ng Photo

Freelance Strategist and Consultant

Karen P’ng is a freelance strategist and consultant specialising in social media, digital marketing and content. Having previously worked at Australia’s largest online retailer for the past 4.5 years, Karen has a strong interest towards helping startups and small businesses with limited resources grow using structure and strategy. She has worked with the likes of THE ICONIC, theright.fit, BRICKX and Trefiel. Karen holds a BA from Queensland University of Technology but believes that most of her skills and expertise came from her experiences of learning on the job and consistent upskilling through short courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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