Social Media Strategy Mapping
3

Thursday, 3 October

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$90 SGD
Regular Ticket
$90 SGD
Total
`

Questions? Read our FAQs

Social Media Strategy Mapping | October 3

Jessica Beaton Photo


Head of Business, dentsu X

3

Thursday, 3 October

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$90 SGD
Regular Ticket
$90 SGD
Total
`

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

None! Please bring a laptop to class, along with a notepad and pen.

Please register at least 72 hours before the workshop.

About the Instructor

Jessica Beaton Photo

Head of Business,
dentsu X

Jessica Beaton is currently the Head of Business at Dentsu Mobius, working with a range of global companies on social, SEO and creative strategy, ecommerce/digital media and content marketing.

Before landing in the Little Red Dot, Jessica got her MBA at HKUST and worked across Asia covering technology, travel, lifestyle, and luxury goods. Jessica has done content, SEO and social strategy for start-ups in Greater China and SEA, and launched CNNGo Shanghai (now CNN Travel). She is also a contributor to Huffington Post, Forbes Travel Guide and Conde Nast Traveller.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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