Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
Questions? Read our FAQs
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.
In this session you'll:
None! Please bring a laptop to class, along with a notepad and pen.
Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.
Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.
Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles
For every eligible individual who registers for these Featured Workshops, held from November 10, 2020 to December 30, 2020, GA will donate $1 USD to the International Rescue Committee up to $150,000.
The International Rescue Committee helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. For more information visit www.rescue.org.
For the full terms and conditions of this donation promotion please click here.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Enter your email to start following
You’re following Social Media Strategy Mapping.
Start following any program. No need to enter your email again.