Social Media Strategy Mapping
4

Friday, 4 December

11 am – 1 pm EST

FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

Social Media Strategy Mapping | December 4

4

Friday, 4 December

11 am – 1 pm EST

Online

Anywhere
Online
FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

  • This class will occur completely online using Zoom.
  • Class information will be emailed to all students signed up around 24 hours and 2 hours before your class launches. None! Please bring a laptop to class, along with a notepad and pen.

About Our Partners

International Rescue Committee

For every eligible individual who registers for these Featured Workshops, held from November 10, 2020 to December 30, 2020, GA will donate $1 USD to the International Rescue Committee up to $150,000.

The International Rescue Committee helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. For more information visit www.rescue.org.

For the full terms and conditions of this donation promotion please click here.

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