Social Media Strategy Mapping
11

Wednesday, 11 March

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping | March 11

Jen Glantz Photo


Author, Creative Entrepreneur, Podcaster, Speaker, Consultant & Coach , Bridesmaid for Hire

11

Wednesday, 11 March

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

None! Please bring a laptop to class, along with a notepad and pen.

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Jen Glantz Photo

Author, Creative Entrepreneur, Podcaster, Speaker, Consultant & Coach ,
Bridesmaid for Hire

Jen Glantz is the founder of the viral business, Bridesmaid for Hire, the creator of the project, Finally the Bride, the founder of the blog, The Things I Learned From, the voice of the podcast, You're Not Getting Any Younger, the founder of the coaching bizz, Jen & Juice, and the author of the Amazon-bestselling books, All My Friends are Engaged, & Always a Bridesmaid for Hire, published by Simon and Schuster.


She's told her stories on hundreds of press outlets around the world, such as TODAY Show, Good Morning America, CNN, NPR, and Fox News, where they called her job the “weirdest of all time”.

You can often find her on stages as a speaker for conferences (SXSW, Creativity Next, and NextGen Gov) for companies (ESPN, Google, WeWork, HBO) and schools (Wharton School of Business, Adelphi University, Baruch College). In 2016, she received the "30 Under 30" award from her alma mater, University of Central Florida.

She's a freelance writer for more than 25 different websites, including NBC, Business Insider, Yahoo, Glamour Magazine, Forbes, and more.

Three things* you have to know about her: She only eats pizza, her birthday is on April Fool's Day and she spent 2 years living in a new city every month.

Learn more on her website: Jenglantz.com and email her to say hello: jenglantz@gmail.com

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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