Social Media Strategy Mapping
20

Tuesday, 20 October

1 4 pm EDT

GA Manchester (Livestream)

Online Class
Livestream
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Social Media Strategy Mapping | October 20

Alison Battisby Photo


Social Media Consultant and Founder, Avocado Social

20

Tuesday, 20 October

1 4 pm EDT

GA Manchester (Livestream)

Online Class
Livestream
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop


This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop.

Social media marketing is so much more than just registering an account and posting. Key decisions and processes should be created in order to see success from your business social media profiles. This course is designed to help you map out your approach to social media marketing.

In this workshop, you’ll be taken through a 10-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiators.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

  • This class is taken completely online via Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam as well as a strong internet connection.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) the course launches.

About the Instructor

Alison Battisby Photo

Social Media Consultant and Founder,
Avocado Social

Alison Battisby is a Facebook and Instagram accredited social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, BBC, Tesco and Pringles. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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