Social Media Strategy Mapping
10

Monday, 10 August

3 6 pm EDT

GA Detroit (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping | August 10

Shawn Ghuman Photo


Product & Digital Marketing Strategist

10

Monday, 10 August

3 6 pm EDT

GA Detroit (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class
  • This class requires a computer and strong internet connection.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

About the Instructor

Shawn Ghuman Photo

Product & Digital Marketing Strategist

Shawn Ghuman is a co-founder of the National Sikh Campaign, a nonprofit aimed at improving the awareness and perception of the Sikh religion in America, and works for Akoya, a startup within Fidelity, in product management, marketing, and business development. He is also a Lecturer in Johns Hopkins University's graduate marketing program and is a former PR and digital marketing strategist at Ketchum, a leading global agency, where he led multiple high-profile, award-winning campaigns for corporations and nonprofits and was selected to be on the Ketchum CEO's inaugural Breakthrough Advisory Board.

Shawn is an alumnus of both General Assembly's part-time Digital Marketing as well as the part-time Data Analytics course and has been teaching at General Assembly since 2017. He teaches workshops and bootcamps across digital marketing, product management, and professional development. He is a graduate of Virginia Tech and is currently getting his Master of International Business from the Tufts Fletcher School.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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