Social Media Strategy Mapping
18

Wednesday, 18 September

6 9 pm CDT

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

Social Media Strategy Mapping

Kara Hanninen Photo


CEO & Founder, Craveity

18

Wednesday, 18 September

6 9 pm CDT

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

None! Please bring a laptop to class, along with a notepad and pen.

About the Instructor

Kara Hanninen Photo

CEO & Founder,
Craveity

Kara is a marketing and advertising professional with 8+ years of experience in branding, website creation and digital marketing for small businesses to large national brands. In 2015, Kara founded Craveity Marketing, a digital marketing agency that works with small businesses in good and sustainable food.

Kara and the Craveity team bring in years of experience to educate and guide clients on their website, social media and online communications so they can reach their audience and make a greater impact to their communities.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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