Social Media Strategy Mapping
8

Thursday, 8 December

6:30 9:30 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping

Steph Parker Photo


Media Supervisor, Havas Media

8

Thursday, 8 December

6:30 9:30 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the different between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Prereqs & Preparation

None! Please bring a laptop to class, along with a notepad and pen.

About the Instructor

Steph Parker Photo

Media Supervisor,
Havas Media

Steph is a digital strategist who has launched campaigns for brands like Nerf, Transformers, Carnival Cruise Line, and First Citizens Bank. With a social and content lean, her work often focuses around the intersection of user behavior and impactful creative. Steph's work as a community manager earned her a nod from Forbes as a 30 Under 30 in 2013, and her work has appeared on Digiday, The Huffington Post, and Ragan's PR Daily. Her video game tattoo also made the front page of Reddit once.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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