Social Media Strategy Mapping (Santa Monica) | Los Angeles

About this class

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

• Learn how to develop and implement a social media strategy.
• Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
• Define and track the KPIs most relevant to your business.
• Describe the difference between major social media platforms.
• Identify which platforms to use for your business.
• Explain the difference between publishing, listening, and reporting tools.
• Create a weekly content calendar for your business.

Prereqs & Preparation

None! Please bring a laptop to class, along with a notepad and pen.