Social Media Monitoring and Analytics: How, What, and Why
25

Tuesday, 25 February

8:30 11:30 am EST

GA D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

Social Media Monitoring and Analytics: How, What, and Why | February 25

Kelly Aratoon Photo


Founder, The Falling Agency

25

Tuesday, 25 February

8:30 11:30 am EST

GA D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

About This Class

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

About the Instructor

Kelly Aratoon Photo

Founder,
The Falling Agency

Kelly Aratoon is the founder of The Falling Agency, a boutique digital agency focusing on search marketing. While her clients range from those you’ve never heard of to those you definitely have, each get the same attention to detail and quest for SERP greatness.

Kelly graduated from the University of Georgia and is obsessed with her Goldendoodle. She has a strong background in managing digital media with an emphasis on search. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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