Social Media Monitoring and Analytics: How, What, and Why
28

Monday, 28 September

8 11 pm CDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

Social Media Monitoring and Analytics: How, What, and Why | September 28

Nicole Solis-Sison Photo


Creative Director , Matter Media Group

28

Monday, 28 September

8 11 pm CDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

About This Class

Please Note

  • This workshop is held at 7pm AEST & 5pm SGT

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. You do not need to have analytics background or focus.

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Nicole Solis-Sison Photo

Creative Director ,
Matter Media Group

Nicole Solis-Sison serves as creative director for Matter Media Group, an influencer management firm and chief executive officer/founder of Zero Waste Cart, an application centered on preventing textile waste. She has also developed virtual and augmented reality applications for companies like Gap and Google and has shown works at Yerba Buena Center of the Arts in San Francisco, California. Equity, diversity and sustainability are integral to her work in changing the way we view and engage in our communities Her understanding of digital trends and media production coupled with strategic content marketing enables her to move and shift through various industries. Digital marketing empowers the ability to create conversation and stir innovation within communities. Sharing insights and cultivating creativity are the motivating factors of nurturing the conversation through education.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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