Questions? Read our FAQs
Questions? Read our FAQs
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.
Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. You do not need to have analytics background or focus.
Please note: This session will not be recorded, however slides will be shared following the class.
Creative Director ,
Matter Media Group
Nicole Solis-Sison serves as creative director for Matter Media Group, an influencer management firm and chief executive officer/founder of Zero Waste Cart, an application centered on preventing textile waste. She has also developed virtual and augmented reality applications for companies like Gap and Google and has shown works at Yerba Buena Center of the Arts in San Francisco, California. Equity, diversity and sustainability are integral to her work in changing the way we view and engage in our communities Her understanding of digital trends and media production coupled with strategic content marketing enables her to move and shift through various industries. Digital marketing empowers the ability to create conversation and stir innovation within communities. Sharing insights and cultivating creativity are the motivating factors of nurturing the conversation through education.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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