Social Media Monitoring and Analytics: How, What, and Why | December 15

$60 USD each
Wednesday, 15 December, 2021
4 6:30 am EST
Online

About This Class

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session

  • Have an accessible microphone

  • Be in a quiet, well-lit space with minimal distractions

  • Strong internet connection In preparation, please download Zoom

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. You do not need to have analytics background or focus.

This workshop will be completely live and online. In preparation, please download Zoom.

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Ler Ka Leng Photo

Social Media & Content Marketing Lead (APAC), GoDaddy

Ka Leng is a marketer and strategist with over 9 years of experience. She is currently leading social media and content marketing for GoDaddy in APAC. Previously, she has developed strategies and led efforts in social listening, social media strategy & management, content marketing and managing large scale projects for the public sector, financial service, technology companies and E-Commerce businesses for Singapore and Asia Pacific regions.

Outside of her job, she's an avid bookworm (follow her on Instagram @lesenwanderer for book reviews), a hackathon enthusiast, loves to travel, watch indie films and read up on new technologies.

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