Social Media Monitoring and Analytics: How, What, and Why
20

Tuesday, 20 December

6:30 9:30 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York , NY 10010
$90 USD
Regular Ticket
$90 USD
Total

Questions? Read our FAQs

Social Media Monitoring and Analytics: How, What, and Why

20

Tuesday, 20 December

6:30 9:30 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York , NY 10010
$90 USD
Regular Ticket
$90 USD
Total

Questions? Read our FAQs

About This Class

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Prereqs & Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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