Social Media Monitoring and Analytics: How, What, and Why
23

Monday, 23 January

6:30 8:30 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

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Questions? Read our FAQs

Social Media Monitoring and Analytics: How, What, and Why

Amanda McAvena Photo


Digital Marketing Strategist

23

Monday, 23 January

6:30 8:30 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Class

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Prereqs & Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

About the Instructor

Amanda McAvena Photo

Digital Marketing Strategist

Amanda McAvena has worked with global brands such as Unilever, Coca-Cola, and Microsoft to conceptualize, strategize and execute digital focused brand experiences. She has managed clients, internal teams and technology partners to leverage media-tech developments for never done before marketing leading campaigns.

Amanda developed her career agency side, at companies including Horizon Media, Joule, Ansible, Starcom and mobile start-up Soli. She has worked on a number of high profile campaigns including Coca-Cola’s ‘Move to the Beat’ Summer Olympic campaign, which won the Grand Prix at Canne, and in 2015 was named one of Mobile Marketers Women to Watch.

She currently owns her own marketing and consulting business and is a Licensed Real Estate Agent focused on the Brooklyn market.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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