Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Have your camera turned on for the entire session
Have an accessible microphone
Be in a quiet, well-lit space with minimal distractions
Strong internet connection In preparation, please download Zoom
Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. You do not need to have analytics background or focus.
This workshop will be completely live and online. In preparation, please download Zoom.
Please note: This session will not be recorded, however slides will be shared following the class.
Ka Leng is a marketer and strategist with over 9 years of experience. She is currently leading social media and content marketing for GoDaddy in APAC. Previously, she has developed strategies and led efforts in social listening, social media strategy & management, content marketing and managing large scale projects for the public sector, financial service, technology companies and E-Commerce businesses for Singapore and Asia Pacific regions.
Outside of her job, she's an avid bookworm (follow her on Instagram @lesenwanderer for book reviews), a hackathon enthusiast, loves to travel, watch indie films and read up on new technologies.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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