Social Media Monitoring and Analytics: How, What, and Why
16

Wednesday, 16 December

4 6:30 am EST

GA Brisbane (Livestream)

Online Class
Livestream
$60 AUD
Regular Ticket
$60 AUD
Total

Questions? Read our FAQs

Social Media Monitoring and Analytics: How, What, and Why | December 16

Minnie Ang Photo


Co-founder , Souffle beauty

Nikola Rudic Photo


Marketing Operations Manager , NTUC Link

16

Wednesday, 16 December

4 6:30 am EST

GA Brisbane (Livestream)

Online Class
Livestream
$60 AUD
Regular Ticket
$60 AUD
Total

Questions? Read our FAQs

About This Class

Gift the gift of learning this holiday! Use the code: FRIENDS30 to receive $30 off at checkout. Offer ends 31 December

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. You do not need to have analytics background or focus.

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructors

Minnie Ang Photo

Co-founder ,
Souffle beauty

Minnie has spent almost a decade working in various fields of Marketing. She's currently the co-founder of Souffle beauty - a probiotic & rose skincare brand. A full-stack marketer that's been in B2C and B2B businesses and helped them scale. Her focus is in growing her business while trying to maximize social impact with different projects.

Nikola Rudic Photo

Marketing Operations Manager ,
NTUC Link

Niko is leading the marketing ops team at Plus!, Singapore's largest loyalty program by NTUC Link. He’s an expert in the field of operations and marketing. He's built his career by helping companies increase workplace productivity, processes and use data to optimize decision making. Equipped with years of startup as well as corporate experience allows him to understand various industries and businesses in different growth stages.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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