Social Media Monitoring and Analytics: How, What, and Why | June 30
About This Class
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
- An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
- Examples of how to present social analytics internally and for clients
- A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
- Tips on how to use analytics to enhance and advance social media strategies and approaches
- How to increase content reach through social advertising (this will be a small/brief portion)
Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. You do not need to have analytics background or focus.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket.
About the Instructor
Magen Allen is the founder of Radli Inc., a socially conscious consultancy that helps mission-driven businesses and nonprofits achieve their loftiest goals through digital strategy. Previously, Magen was the Director of Communications for Hunger Free America, where she oversaw the organization’s public message. While there she developed HFA’s digital strategy, organized press and media events, and played a large role in the organization’s brand development.
Magen is driven most by her love of problems, and more specifically thinking through and solving them. Viewing poverty reduction as one of the world’s most pressing problems, Magen travelled the world for three and a half years studying poverty reduction strategies and anti-hunger in Costa Rica, Taiwan, Thailand, India, Turkey, China, and South Africa before ultimately settling down in New York to finish her thesis on the subject. Currently living in Brooklyn, her greatest passions are meeting strangers and helping them solve problems through digital strategy, and cool ranch doritos.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.