Social Media Marketing 101
22

Monday, 22 January

6:30 8:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Social Media Marketing 101

Kevin O'Connell Photo


Founder, FYN Creative & The Niche Movement

22

Monday, 22 January

6:30 8:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Class

Social media is an essential part of marketing and growing your brand. Join us as we explore this digital marketing landscape and discover your social media potential.

This workshop will provide an in-depth overview into the 4-5 major social media platforms (Facebook, Twitter, Instagram, Snapchat, Youtube). We will look at use cases from non-profits, startups, well-known brands, and world-renowned associations to assess best practices that you can apply to your own marketing efforts.

You'll leave with a detailed understanding of the current social media landscape, how to evaluate which tools or platforms are best for your goals, and a deeper understanding of how to create relevant, shareable content.

Takeaways

  • Understand the best social media platform(s) suited for you or your organization – based on budget, personnel, and resources
  • Learn the latest trends and uses for content on the major social media platforms
  • Discover new ways to create and curate content that will generate brand awareness
  • Understand how to create content for the major social media platforms: long form vs. micro-content, Instagram/Snapchat stories, and animated/video content

Prereqs & Preparation

This workshop is designed for individuals and organizations that are already experimenting with the digital landscape. Even if marketing or social media doesn't directly fall under your job responsibilities, becoming well versed in the major social media platforms is a must-have skill and we encourage you to join us!

What to bring to class: All students must bring their own laptop

About the Instructor

Kevin O'Connell Photo

Founder,
FYN Creative & The Niche Movement

Part futurist part digital storyteller, Kevin O'Connell has become a rising voice in the digital marketing space. After working eight years in Student Affairs & Higher Education, Kevin founded FYN Creative based in Arlington, VA where they have partnered with organizations to employ disruptive digital marketing tactics that combine time tested storytelling techniques with the latest technology and digital media channels. FYN's clients span from education and non-profits to small business and startups.

In addition to Kevin's role in digital marketing, he is a TEDx speaker and author of The Niche Movement: The New Rules to Finding a Career You Love. In 2013, Kevin joined a national conversation about how the millennial generation is disrupting the status quo in their career choices and approach to employment. His passion is to end employment unhappiness for this generation.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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