Questions? Read our FAQs
Questions? Read our FAQs
Social Media is everywhere and part of everything we do. Whether you are a Fortune 50 Company, trying to launch an app, promote a yoga studio or just want to follow your kids on Snap, it’s time to get your social media game up to speed.
In this class we will learn about the different social platforms, how to build a solid social content strategy and basic analytics tools to measure your program effectiveness.
Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Director of Comms and PR,
James (Jim) started his marketing and communications career "running tapes" at CNN during the Gulf War, and has been communicating ever since. Jim is currently the Director of Communications & PR for Dynamic Signal, the leading employee engagement and advocacy platform.
In addition to extensive corporate communications and marketing experience, Jim spent three years as the Social Media manager for the San Francisco Gay Men's Chorus, the largest and first chorus of its kind. Jim built SFGMC’s program from scratch and created a fully robust social media platform, now modeled by other arts organizations around the world. He still works with SFGMC, speaking at national conferences about the power of communications and social media advocacy.
Jim was recently awarded the 2014 Leading Change Award from NTEN, the National Non-Profit Technology Network. The award is given annually to an outstanding individual whose leadership has made a significant contribution to positively change his organization, his community, and the sector.
Jim believes in a "Less Is More" strategy when it comes to Digital Marketing. Learning how to get the most done with limited resources and capacity, and looking fabulous while doing it, is at the core of his marketing strategies.
His recent clients include Symantec, Accenture, SFGMC, The National AIDS Memorial Grove, Academy of Friends, The Jean Henry School of Art, and the indie movie, "Transgender Tuesdays". Born in New York, he has lived in San Francisco for the last 12 years and sings with SFGMC and the Lollipop Guild, an SFGMC small ensemble. Likes include long walks on the beach, rainy days and Big Data. Dislikes include rainy days, false advertising and singing minor thirds.
Director of Digital Marketing,
Ryder is a marketing, web analytics & digital media professional. He has been working in digital marketing for the last 12 years with a resume including Samsung Mobile, Fossil, Slingshot, Razorfish and Director of Digital Marketing for Tatcha.
Today, Ryder is a digital marketing consultant for clients including Dynamic Signal, Assa Abloy and The Impact Fund running everything from social media marketing to analytics, SEO, PPC and CRO web design and development.
He is focused on creating new, loyal and targeted customers through search engine marketing, display media advertising, social media marketing, influencer seeding and other innovative web medias.
His rich experience in all levels of digital marketing include tactical execution, deep analysis, brand strategy, customer engagement and retention, as well as segmentation and customization.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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