Social Media Fundamentals Workshop Series | May 31

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organisation's strategic goals.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

This workshop is for beginners, however some experience with social media is necessary (we won't be covering things like how to set up a Twitter account).

• Understand how social media platforms work, including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat

• Key features of these platforms and why people and brands use them

• Look at case studies on effective uses of social media including B2C and B2B brands

• Learn best practices on how to engage people

• Look at monitoring, research and engagement tools available to marketers and brands

• A basic understanding of social media advertising

• Learn to evaluate the social standing of a brand including your competitors

• Learn tools and techniques to measure effectiveness and ROI

• Measure effectiveness using free tools

• This class is taken completely online via Zoom.
• We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

Alison Battisby is a Facebook and Instagram accredited social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, BBC, Tesco and Pringles. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding.