Social Media Bootcamp
10

Saturday, 10 December

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$145 USD
Regular Ticket
$145 USD
Total

Questions? Read our FAQs

Social Media Bootcamp

Kristen Ferrer Photo


Digital Marketing Instructor, General Assembly

10

Saturday, 10 December

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$145 USD
Regular Ticket
$145 USD
Total

Questions? Read our FAQs

About This Class

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

*Half an hour will be allocated for lunch at 12:30pm. You have the option to pack a lunch, help yourself to our peanut butter and jelly sandwich bar, or find something in the vicinity.

Takeaways

  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • Learn to evaluate social standing of a brand
  • Engage users via social platforms
  • Examine social media engagement strategies
  • Learn tools and techniques to measure effectiveness and ROI
  • Measure effectiveness using free tools

Prereqs & Preparation

This workshop is for beginners. It is recommended that students bring laptops for the second and third sessions.

About the Instructor

Kristen Ferrer Photo

Digital Marketing Instructor,
General Assembly

Kristen is the Senior Director, Digital Brand for The Washington Center, the largest academic internship program in the world. She is a current Digital Marketing part-time instructor here at General Assembly DC. In her spare time she is principle and owner of KT&W Consulting, a boutique marketing consultancy that focuses on digital acquisition and retention. Over her 15+ year career, she has worked with many B2B, B2C and non-profit organizations delivering innovative marketing strategies and solutions that solve business needs. Her unique experience ties traditional marketing practices with new media and technologies for dynamic, creative and successful brand experiences. Her obsession with marketing is only shadowed by her obsession with pugs.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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