Social Media Bootcamp
1

Saturday, 1 September

9:30 am – 4 pm AEST

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$250 AUD
Regular Ticket
$250 AUD
Total

Questions? Read our FAQs

Social Media Bootcamp

Karen P'ng Photo


Freelance Strategist and Consultant

1

Saturday, 1 September

9:30 am – 4 pm AEST

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$250 AUD
Regular Ticket
$250 AUD
Total

Questions? Read our FAQs

About This Class

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results, whether you are using social media personally, as a small business, a brand or agency. Participants will leave with a detailed understanding of what is entailed in the key components of a social media strategy – from identifying your key channels and setting objectives, to exploring your content themes and planning execution tactics to test, as well as evaluating which tools are right for you.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, content strategy, customer experience for social, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

This workshop is for beginners to intermediate level. Some experience with social media is necessary – for example, we won't be covering things like how to set up a social account or target audience, but how to optimise your existing efforts.

Lunch will be provided, including vegetarian options. Any dietary requirements must be sent to sydney@generalassemb.ly at least 48 hours before class commences.

Good things come to those who learn - GA. Students who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course or immersive will receive a tuition credit towards the course equal to what they paid for this workshop (only applicable for students who have not yet enrolled).

Takeaways

  • Understand social media platforms, including Facebook, Instagram, Pinterest and LinkedIn
  • How these platforms are used and why people and brands use them
  • Create content themes tailored to your brand
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • A basic understanding of social media advertising
  • Examine social media engagement strategies
  • Learn the importance of reporting and KPIs and how to evaluate your performance
  • Learn tools and techniques to measure effectiveness and ROI

Prereqs & Preparation

  • This workshop is for beginners, however some experience with social media is necessary. (We won't be covering basic things like how to set up a Twitter account).
  • Bring along note-taking materials. We also recommend you bring a laptop, tablet or mobile device to look at social media platforms throughout the day.
  • Lunch will be provided. Please notify about any dietary requirements at least 48 hours before the class starts.

About the Instructor

Karen P'ng Photo

Freelance Strategist and Consultant

Karen P’ng is a freelance strategist and consultant specialising in social media, digital marketing and content. Having previously worked at Australia’s largest online retailer for the past 4.5 years, Karen has a strong interest towards helping startups and small businesses with limited resources grow using structure and strategy. She has worked with the likes of THE ICONIC, theright.fit, BRICKX and Trefiel. Karen holds a BA from Queensland University of Technology but believes that most of her skills and expertise came from her experiences of learning on the job and consistent upskilling through short courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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