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This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.
Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
FYN Creative & The Niche Movement
Part futurist part digital storyteller, Kevin O'Connell has become a rising voice in the digital marketing space. After full-time in Student Affairs & Higher Education for close to a decade, Kevin founded FYN Creative a digital storytelling and production agency with expertise in higher ed, non-profits, and startups. FYN Creative has partnered with organizations to focus heavily on social video, targeted campaigns, and digital storytelling trainings. FYN's clients span American University to Leadership Greater Washington to the National Education Association.
In addition to Kevin's role in digital marketing, he is a TEDx speaker and author of The Niche Movement: The New Rules to Finding a Career You Love. In 2013, Kevin joined a national conversation about how the millennial generation is disrupting the status quo in their career choices and approach to employment. His passion is to end employment unhappiness for this generation.
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