Social Media Bootcamp
24

Friday, 24 February

10 am – 5 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£100 GBP
Regular Ticket
£100 GBP
Total

Questions? Read our FAQs

Social Media Bootcamp

Alison Battisby Photo


Social Media Consultant and Founder, Avocado Social

24

Friday, 24 February

10 am – 5 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£100 GBP
Regular Ticket
£100 GBP
Total

Questions? Read our FAQs

About This Class

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organisation's strategic goals.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

This workshop is for beginners, however some experience with social media is necessary. (We won't be covering things like how to set up a Twitter account).

Takeaways

  • Understand social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google+
  • How these platforms are used and why people and brands use them
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • A basic understanding of social media advertising
  • Learn to evaluate social standing of a brand including your competitors
  • Examine social media engagement strategies
  • Learn tools and techniques to measure effectiveness and ROI
  • Measure effectiveness using free tools

Prereqs & Preparation

This workshop is for beginners, however some experience with social media is necessary. (We won't be covering basic things like how to set up a Twitter account).

Bring along note-taking materials. We also recommend you bring a laptop, tablet or mobile device to look at social media platforms throughout the day.

About the Instructor

Alison Battisby Photo

Social Media Consultant and Founder,
Avocado Social

Alison Battisby founded Avocado Social, having worked in the social media marketing industry since 2008. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco and Pringles as well as a range of UK start-ups and growing enterprises. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. She has plenty of experience training top UK brands including BBC, Debenhams and Neal's Yard Cosmetics.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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