Social Media Bootcamp
17

Saturday, 17 December

10 am – 4 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$1,200 HKD
Regular Ticket
$1,200 HKD
Total

Questions? Read our FAQs

Social Media Bootcamp

Adriana Lica Photo


Digital Commercialisation Lead, HSBC

17

Saturday, 17 December

10 am – 4 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$1,200 HKD
Regular Ticket
$1,200 HKD
Total

Questions? Read our FAQs

About This Class

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • Learn to evaluate social standing of a brand
  • Engage users via social platforms
  • Examine social media engagement strategies
  • Learn tools and techniques to measure effectiveness and ROI
  • Measure effectiveness using free tools

Prereqs & Preparation

This workshop is for beginners. Please bring your laptops to this bootcamp.

About the Instructor

Adriana Lica Photo

Digital Commercialisation Lead,
HSBC

Currently as the Digital Commercialisation Lead at HSBC, Adriana is part of the global Digital Transformation agenda, working on digital investment and new business model projects. Previously, having worked as the Digital Marketing Manager at Swire Properties and Head of Design at Lowe Profero, she has lead digital strategies and APAC wide marketing campaigns for such brands as Apple, Diageo, DFS, KFC, Lexus, Lufthansa, and many more.

Adriana is also a mentor for the Credit Suisse’ Young Founders School, which aims to educate, connect and inspire the next generation of founders in Hong Kong. As a frequent instructor at General Assembly, she continues to contribute to the education cause, and in her spare time, she is a budding entrepreneur having founded the local eCom flower shop - www.BloomBoxHK.com, and a social impact startup, www.GoodwillCollective.com.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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