Social Media Bootcamp
26

Friday, 26 March

11 am – 5 pm EDT

GA Detroit (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

Social Media Bootcamp | March 26

Jackelyn Dacanay Photo


Founder and Creative Director, THE ART OF FATE

26

Friday, 26 March

11 am – 5 pm EDT

GA Detroit (Livestream)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

About This Class

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • Learn to evaluate social standing of a brand
  • Engage users via social platforms
  • Examine social media engagement strategies
  • Learn tools and techniques to measure effectiveness and ROI
  • Measure effectiveness using free tools

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket

About the Instructor

Jackelyn Dacanay Photo

Founder and Creative Director,
THE ART OF FATE

Jackelyn Dacanay is a Freelance Digital Designer and Marketing Consultant based in the Greater Boston area. She is a Rhode Island native and holds a A.A. degree in Merchandise Marketing from The Fashion Institute of Design and Merchandising in Los Angeles, CA. Her career has led her across LA, NYC, Providence, and Boston, where she now resides. Her clients feature some of the top “Best of Boston” businesses including: Bella Santé Spas, Eastern Standard, KOHR Golf, and Brafton.

She teaches Digital Marketing and Data Workshops at General Assembly, and was recently nominated as one of GA’s top Instructors. She has taught workshops at Harvard Business School, Brown University, General Assembly, Artisan’s Asylum, Start-up Boston, Venture Cafe, and more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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