Social Media Bootcamp
25

Friday, 25 October

10 am – 4 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

Social Media Bootcamp | October 25

Jenna Camann Photo


Digital Marketing Strategist, Pivot Digital

25

Friday, 25 October

10 am – 4 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

About This Class

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Learn to evaluate social standing of a brand
  • Engage users via social platforms
  • Examine social media engagement strategies
  • Learn tools and techniques to measure effectiveness and ROI

Preparation

Please bring a laptop.

About the Instructor

Jenna Camann Photo

Digital Marketing Strategist,
Pivot Digital

Jenna is a digital strategist rooted in a love of marketing analytics. She now leads a small digital consulting firm focused on providing best in class strategies to businesses looking to influence their future through digital marketing. Prior to that, she led the digital efforts for the Boston Bruins and TD Garden, overseeing all digital channels for the renown team and venue. She has worked with dozens of companies in her 10+ years of experience, helping ideate, manage and execute digital strategies and programs. She learned shortly after graduating from Bucknell University how digital marketing data could influence programs she was managing with her first client, Lowe's Home Improvement. From there, she focused on delivering clients ideas coupled with appropriate measurement goals and plans to create lasting digital experiences. Prior to her role as Director of Digital for the Boston Bruins and TD Garden, Jenna worked at GMR Marketing and Digitas, with clients including Harley-Davidson, PUMA, Bank of America, P&G, Lenovo, Goodyear, and MillerCoors.

In recognition of her exemplary service in the classroom, Jenna has been selected as a member of General Assembly's Distinguished Faculty program. Jenna serves as a member of the Product Advisory Board for GA's digital marketing courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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