This social media bootcamp introduces participants to the current social media landscape and explores how a social media platform can be used for maximum results (for brands as well as agencies). Attendees will leave with a detailed understanding of both the current social media landscape and how to evaluate which tool or social media platform is the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media channels like Facebook and Twitter, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.
Case studies and tactics will be presented throughout the bootcamp and participants will gain hands on knowledge through breakout sessions about the relevance of social media presence.
This workshop is for beginners. It is recommended that attendees bring laptops for the second and third sessions.